How Relai turns market intelligence into investor-ready insights
Joel Kai Lenz, Head of Communications at Europe's largest Bitcoin exchange, uses Perception to power quarterly investor reports with data-backed market analysis.
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hours saved weekly
Q4
investor reports powered
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months of drivers tracked
Relai is Europe's largest Bitcoin-only exchange, enabling users across 30+ countries to buy, sell, and hold Bitcoin. The communications team translates complex market dynamics into clear narratives for investors, media, and customers.
Relai
Europe's largest Bitcoin exchange
Joel Kai Lenz, Head of CommsThe Challenge
Explaining to investors what actually moved the price.
Joel's investor reports needed to correlate price movements with specific narratives, regulatory developments, and market events across October, November, and December. This meant manually piecing together information from dozens of sources, tracking sentiment shifts over time, and backing up every claim with credible references.
"I needed to back up our investor communications with actual sources and trends, not just gut feeling. The question was always: what drove the key results, and can I prove it?"
Joel Kai Lenz
Head of Communications, Relai
The Solution
From manual correlation to source-backed intelligence
Joel now uses Perception as his primary intelligence platform for investor communications, industry reports, and strategic planning. He tracks sentiment and trend data directly, bookmarks key events as they happen, and pulls source-backed analysis into shareholder reports.
Quarterly Investor Reports
Tracks market drivers month-by-month, correlating Bitcoin price movements with specific events and narratives. Bookmarks key moments throughout the quarter, then pulls trend sentiment data and source links directly into shareholder updates.
Data-backed investor communications that explain not just what happened, but why.
Strategic Content Planning
Each week, reviews trend analysis to identify which narratives are gaining momentum. Exports clustered topics with cited references to the content team, cutting editorial research time.
Messaging aligned with what is actually resonating in the market.
Crisis Communications
When news breaks, assesses which outlets are driving the narrative and at what volume. This enables rapid response before stories solidify into market-moving sentiment.
Proactive crisis response. During December's quantum computing FUD, Relai sent a special report to users considering canceling savings plans.
Media Intelligence
Using journalist tracking, identifies reporters who cover Bitcoin with nuance rather than sensationalism. Built relationships with writers at outlets like Decrypt.
Targeted media relationships with journalists whose coverage aligns with Relai's positioning.
The Results
From manual research to provable intelligence
Before Perception
With Perception
"I bookmarked key events throughout the quarter, tracked trend sentiment by month, and used the links directly in our investor report. I didn't just know what drove the results. I could prove it."
Joel Kai Lenz
Head of Communications, Relai
Looking Ahead
Building the full intelligence picture for investors
Joel is expanding his use of Perception to include research-driven sentiment analysis for future investor outlooks. He plans to incorporate data from crypto research firms tracked by Perception alongside financial and social media sentiment to give investors a comprehensive view of where market intelligence points next.
"For the shareholder update going forward, I want to use more of the sentiment data. Here's what financial media says, here's what crypto media says, here's what the research firms are seeing. And this is our outlook based on all of it."
Joel Kai Lenz
Head of Communications, Relai
Power your investor communications with data
See how Perception can help your team build source-backed reports, track market drivers, and communicate with confidence.