Find the reporters covering your story
Start with a topic. Find relevant bylines, read their published work, and build a pitch around the coverage they actually write.
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Who has covered Circle’s proposed Tazapay acquisition?
Francisco Rodrigues · CoinDesk
A relevant published article
Rodrigues covered Circle’s agreement to buy the cross-border payments company on 8 September. [1]
The angle to review
The article connects the deal to local banking infrastructure and stablecoin payments. [1]
Open the source
One relevant byline, verified on the publisher’s indexed article. Read the work before deciding whether to contact the reporter.
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Prepare a pitch with context
Published work gives you a concrete reason to include someone on your media list.
- Search the beat
- Use the company, sector, or event your story is about, with a recent date range.
- Check the byline
- Open the relevant articles and review the reporter’s framing, sources, and previous coverage.
- Develop a relevant angle
- Use those findings to prepare your pitch or interview brief, with links your team can review.
Turn coverage into a pitch brief
Keep the topic, relevant bylines, published articles, and proposed angle together for your team to review.
See the pitch workflowStart with the story you want to tell
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