Perception for PR & Communications

Monitor media coverage, track competitive mentions, measure sentiment, and identify key journalists covering your space.

How it works

Perception continuously analyzes 1,000+ media sources — from Bloomberg to Bitcoin Magazine — scoring every article for sentiment, extracting entities, and detecting narrative trends. Access intelligence via the dashboard, AI connectors (MCP), or REST API.

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Connect your AI, explore the dashboard, or build with our API.

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For PR & Communications

Know the narrative before it finds you.

Track journalist coverage by outlet and tone. Detect emerging narratives before they go mainstream. Position your brand on the right side of every story.

Explore features
app.perception.to/narratives

Active Alerts

0

Narratives

0

New Today

+7

Narrative Alerts

3 active
Stablecoin regulationPositive
Rising47 mentions
Exchange security concernsNegative
Emerging23 mentions
DeFi institutional adoptionPositive
Accelerating89 mentions

Narrative Detection

Catch narratives before they peak

See which stories are gaining momentum across outlets. Identify positive trends to amplify and negative narratives to get ahead of, all from one dashboard or inside your AI assistant.

Learn more

Narrative Momentum Tracker

Bitcoin ETF inflows
Peak+18%
Layer 2 scaling debate
Rising+34%
Mining energy policy
Cooling-8%
Custody regulation
Rising+22%

Outlet Coverage Breakdown

Last 30 days

CoinDesk

142 mentions
Avg sentiment:0.62
Top: ETF inflows

The Block

98 mentions
Avg sentiment:0.45
Top: Regulation

Bloomberg Crypto

76 mentions
Avg sentiment:0.71
Top: Institutional adoption

Decrypt

134 mentions
Avg sentiment:0.38
Top: DeFi security

Coverage Intelligence

Every mention, every outlet, every tone

Track how journalists cover your company and competitors. See sentiment by outlet, identify your best advocates, and spot coverage gaps before they become problems.

Explore coverage tools

0+

Sources tracked

Real-time

Alerts

By outlet

Sentiment breakdown

0s

Update cycle

Case Studies

"I ran a coverage report showing one of my clients' specific category, with a competitive analysis that put them on top. I used that data to pitch the trend to reporters I've worked with before, offered up commentary from my spokespeople, and got two of my clients featured in an article about why the category was growing."
Phil LeRoy

Phil LeRoy

Founder, 21M Communications

How 21M Communications turns data into earned media

A Bitcoin-native PR agency uses Perception to run competitive coverage reports, pivot client narratives in hours, and outperform competitors in top-tier placements.

Hours

not weeks to pivot

2

clients placed in one article

Fortune

& WSJ coverage

Read the full case study
"I tracked trend sentiment by month and used the source links directly in our investor report. I didn't just know what drove the results. I could prove it."
Joel Kai Lenz

Joel Kai Lenz

Head of Communications, Relai

Relai

How Relai powers quarterly investor reports with Perception

Europe's largest Bitcoin exchange uses Perception to track market drivers, correlate events with price movements, and deliver data-backed shareholder updates.

5+

hours saved weekly

Q4

reports powered

3mo

drivers tracked

Read the full case study

See it with your brand

15-minute demo. Tell us what you're monitoring and we'll show you the narrative landscape.

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