Skip to content
Use cases

For PR & Communications

Know the narrative before it finds you

See who is covering your company and your category. Use the articles, bylines, and emerging themes to prepare your next pitch.

Free MCP includes 5 calls a day. Dashboard access requires a paid plan.

PerceptionSaved example · 8 Sep 2026

Who covered Circle’s Tazapay announcement, and where can I read it?

One announcement, three useful sources

  1. The company announcement

    Circle describes the Tazapay deal as an expansion of its payments infrastructure. [1]

  2. Digital asset coverage

    CoinDesk covers the proposed acquisition of the cross-border payments firm. [2]

  3. The banking audience

    American Banker places the announcement in its payments coverage. [3]

Open 3 sources

Selected coverage retrieved through Perception on 8 Sep 2026.

Condensed from cited sources

Ask your own question with Perception connected to your AI. Connect Perception

Narrative Detection

See which stories are gaining coverage

Follow the topics appearing across outlets and the sources driving each one. Review them in your AI client or in the paid Perception dashboard.

See narrative detection
PerceptionSaved example · 8 Sep 2026

What connects the latest stablecoin payments stories?

Stablecoins meet local payment infrastructure

  1. An acquisition

    Circle’s Tazapay agreement would expand its access to local payout networks. [1]

  2. An executive’s view

    Trace Finance CEO Bernardo Brites argues that banks remain essential at the fiat ends of stablecoin payments. [2]

  3. A theme to investigate

    Both sources point toward the importance of banking access as stablecoin payments expand. [2]

Open 2 sources

The shared theme is an interpretation of these two sources.

Condensed from cited sources

Ask your own question with Perception connected to your AI. Connect Perception

PerceptionSaved example · 8 Sep 2026

Who has covered Circle’s proposed Tazapay acquisition?

Francisco Rodrigues · CoinDesk

  1. A relevant published article

    Rodrigues covered Circle’s agreement to buy the cross-border payments company on 8 September. [1]

  2. The angle to review

    The article connects the deal to local banking infrastructure and stablecoin payments. [1]

Open the source

One relevant byline, verified on the publisher’s indexed article. Read the work before deciding whether to contact the reporter.

Condensed from cited sources

Ask your own question with Perception connected to your AI. Connect Perception

Coverage Intelligence

Find coverage relevant to your story

Look up published bylines about your company, competitors, or category. Assess relevance from the actual articles before building your media list.

Explore coverage tools

Case Studies

"I ran a coverage report showing one of my clients' specific category, with a competitive analysis that put them on top. I used that data to pitch the trend to reporters I've worked with before, offered up commentary from my spokespeople, and got two of my clients featured in an article about why the category was growing."
Phil LeRoy

Phil LeRoy

Founder, 21M Communications

How 21M Communications turns data into earned media

21M Communications uses competitive coverage reports to find a category trend and support pitches to reporters.

Hours

to pivot a client narrative

2

clients placed in one article

Fortune

& WSJ coverage

Read the full case study
"I tracked trend sentiment by month and used the source links directly in our investor report. I didn't just know what drove the results. I could prove it."
Joel Kai Lenz

Joel Kai Lenz

Head of Communications, Relai

Relai

How Relai powers quarterly investor reports with Perception

Relai uses Perception to connect media trends with the sources behind its shareholder updates.

5+

hours saved weekly

Q4

reports powered

3mo

drivers tracked

Read the full case study

Find the sources for your next pitch

Ask about your company and category, then review the articles behind the answer.

Free MCP includes 5 calls a day. Dashboard access requires a paid plan.