Brand positioning based on data, not gut feel.
Strategic advisory from Blockstream's former VP of Marketing & Communications. 1,000+ sources tracked in real-time. Narrative intelligence that helps you position before your competitors see the opportunity.
You're making positioning decisions without complete information.
- You don't know which narratives are gaining traction until it's too late
- Competitors are positioning around opportunities you haven't identified
- Your brand blends in when it should stand out
- You're reacting to conversations instead of shaping them
- Every positioning decision feels like an educated guess
Intelligence. Interpretation. Positioning.
Monthly Strategy Session
90 minutes. Your positioning, your competitive landscape, your next moves. Recorded for your team.
Weekly Briefings
Which narratives are rising. Which are fading. Where the gaps are. What to do about it. Every Monday.
Quarterly Narrative Audit
A comprehensive analysis of how you're positioned versus market reality. Where you're winning. Where you're exposed.
Direct Access
Slack or Signal. When a narrative shifts overnight or an opportunity emerges, you'll have someone to call.
Perception Platform
Full access to the intelligence platform tracking 1,000+ sources in real-time. See what I see. ($149/month value, included.)
Fernando Nikolic
4+ years as VP of Marketing & Communications at Blockstream, one of the most recognized Bitcoin infrastructure companies in the world.
Before that, I watched the music industry collapse from inside Universal Music during the torrents era. I've seen what happens when companies misread narratives. I've also seen what happens when they get it right.
Now I run Perception, a narrative intelligence platform tracking Bitcoin, stablecoins, and tokenized finance across 1,000+ sources. The advisory service puts my interpretation and strategic thinking on top of that data.
"They called torrents piracy. Then they built Spotify. They'll do the same with Bitcoin."
Five clients. That's the cap.
I don't scale. I go deep. If we work together, you get my full attention and the complete intelligence infrastructure behind Perception.
2 slots available
- Monthly 90-minute strategy session
- Weekly narrative briefings
- Quarterly positioning audit
- Direct Slack/Signal access
- Full Perception platform access
- All supporting research and documentation
This works for founders who:
Need to position a new product or company
- Launching into a crowded market
- Entering new jurisdictions
- Building a brand from scratch
- Differentiating against entrenched players
Are entering crypto from traditional finance
- Need credibility with crypto natives
- Want to avoid cultural landmines
- Must move fast without missteps
- Require strategic context, not just tactics
Are repositioning or pivoting
- Responding to regulatory shifts
- Countering negative narratives
- Rebuilding after setbacks
- Pivoting product or market focus
Want to build a personal brand alongside their company
- Founders who want to be the face of their thesis
- Executives building thought leadership
- Teams where personal and company brands must align
Not a fit if:
- You want someone to run your social media
- You need tactical execution, not strategic thinking
- You're looking for a full-service PR agency
- Price is the primary decision factor
- You want validation, not honest assessment
No hard feelings. There are agencies that do those things well. I'm not one of them.
One conversation. No pitch.
25 minutes. I'll ask about your positioning challenges. You'll ask about how I work. We'll both know quickly if there's a fit.
2 spots left. When they're gone, they're gone.