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PR monitoring

Crypto PR monitoring

Ask who covered your company this week. Review the stories, compare the framing, and share a cited coverage brief.

PerceptionSaved example · 8 Sep 2026

Who covered Circle’s Tazapay announcement, and where can I read it?

One announcement, three useful sources

  1. The company announcement

    Circle describes the Tazapay deal as an expansion of its payments infrastructure. [1]

  2. Digital asset coverage

    CoinDesk covers the proposed acquisition of the cross-border payments firm. [2]

  3. The banking audience

    American Banker places the announcement in its payments coverage. [3]

Open 3 sources

Selected coverage retrieved through Perception on 8 Sep 2026.

Condensed from cited sources

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Follow your company through the coverage

Digital asset communications span specialist publications, financial press, company announcements, and public statements. Keeping that record together takes recurring attention.

Perception curates and organizes tracked sources so your team can investigate a coverage change and prepare its next update.

What you can monitor

  • Company coverage. Track mentions of your company and competitors across all channels. Entity recognition distinguishes your brand from generic terms.
  • Spokesperson visibility. See how your executives and spokespeople are being quoted and covered. Track sentiment around key public appearances.
  • Competitor benchmarking. Compare mention volume, sentiment, and outlet distribution side by side. Identify where competitors get coverage that you don't.
  • Narrative context. Understand which broader narratives your company is associated with. Are you part of the "institutional adoption" story or the "regulatory risk" story?
  • Outlet analysis. Know which journalists and outlets cover your space, their sentiment lean, and publication frequency. Essential for PR targeting.
  • Earnings and analyst coverage. Track how analysts rate publicly-traded crypto companies, earnings transcript mentions, and consensus shifts.
  • Crisis detection. Configure negative-sentiment alerts on an eligible paid plan. Watchlist rules are checked every 15 minutes; review the matched sources before responding.

Build the update your team needs

PR and communications teams use Perception to generate weekly coverage reports, track campaign impact, and prepare media briefings. The AI connector lets you ask Claude or ChatGPT for a coverage summary with full citations.

IR teams track analyst sentiment, earnings coverage, and peer comparison. Every earnings season, Perception automatically summarizes transcripts and flags key disclosures.

Marketing teams monitor brand sentiment, identify newsjacking opportunities, and track competitive messaging. Configure alerts for the companies and topics your team follows.

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