--- title: "Weekly Media Recap #35" date: 2024-03-25 author: BTCP Staff tags: ["Perception Research"] url: https://perception.to/bitcoin-media-research/weekly-recap-35 description: "Bitcoin, as covered in the mainstream media." image: https://cms.perception.to/content/images/2024/03/Blue-White-Gradient-1.png --- # Weekly Media Recap #35 * * * **EOW closing BTC price:** $67,205 **Date range:** March 18 - March 24, 2024 **In this report:** - The MSM's Bitcoin Coverage in a Nutshell - The Financial Press' Attempts to Understand Volatility - The Press' Shiny Object Syndrome Continues * * * ## Weekly Snapshot ![](https://cms.perception.to/content/images/2024/03/Pika-Screenshot-Editor.png) *The amount of mainstream media mentions last week. Source: https://bitcoinperception.com/data/* ![](https://cms.perception.to/content/images/2024/03/Pika-Screenshot-Editor--1-.png) *Sentiment analysis across all outlets. Source: https://bitcoinperception.com/data/* ![](https://cms.perception.to/content/images/2024/03/Pika-Screenshot-Editor--2-.png) *Leaderboard of the most published reporters/contributors last week. Source: https://bitcoinperception.com/data/* * * * > This week's media recap is sponsored by [****Bitcoin Breakdown****](https://www.btcbreakdown.com/subscribe?ref=bitcoinperception.com). > > The best in Bitcoin, carefully curated by an alien from the future. > > [****Sign up for free here.****](https://www.btcbreakdown.com/subscribe?ref=bitcoinperception.com) > > Get the highest signal-to-noise ratio in the Bitcoin space. No clickbait, 100% free, unsubscribe anytime. * * * ## Main Topics of the Week ![](https://cms.perception.to/content/images/2024/03/Screenshot-2024-03-23-at-3.11.25-PM.png) ### **The MSM's Bitcoin Coverage in a Nutshell** The week kicked off quietly but took a downturn on Tuesday, as bitcoin faced a significant price correction that set the tone for negative market sentiments, influencing coverage for the rest of the week. The MSM most certainly added fuel to this atmosphere, with a total of **49% of Bitcoin coverage being negative**: > March 19's sharp price correction led to a wave of negative media coverage. > > Short thread ↓ [pic.twitter.com/pLkDbdc1HG](https://t.co/pLkDbdc1HG?ref=cms.perception.to) > > — Bitcoin Perception 🗞️ 📊 (@BTCPerception) [March 23, 2024](https://twitter.com/BTCPerception/status/1771446339668197388?ref_src=twsrc%5Etfw&ref=cms.perception.to) > Negative sentiment swept through mainstream media, with only four outlets managing to publish at least one positive story. [pic.twitter.com/GpzxteDvdS](https://t.co/GpzxteDvdS?ref=cms.perception.to) > > — Bitcoin Perception 🗞️ 📊 (@BTCPerception) [March 23, 2024](https://twitter.com/BTCPerception/status/1771446345540182460?ref_src=twsrc%5Etfw&ref=cms.perception.to) But *some* positive news made its way through, highlighting Japan's largest pension fund's interest in diversifying into bitcoin. This rare piece of good news in an otherwise red week received positive attention from [CNBC](https://www.cnbc.com/2024/03/19/japan-pension-fund-explores-bitcoin-as-an-investment.html?ref=cms.perception.to) and [Forbes](https://www.forbes.com/sites/digital-assets/2024/03/19/japans-trillion-dollar-pension-fund-considers-bitcoin-for-diversification/?ref=cms.perception.to), which helped balance the scales amidst the dominant negative price narrative. This interplay between *negative market dynamics* and *strategic institutional interest* is interesting to highlight because it **is the MSM's Bitcoin coverage in a nutshell**: A never-ending struggle to balance the different narratives surrounding Bitcoin's integration into the traditional financial landscape. * * * ![](https://cms.perception.to/content/images/2024/03/Screenshot-2024-03-23-at-3.12.32-PM.png) ### The Financial Press' Attempts to Understand Volatility In attempts to pinpoint the causes of last week's volatility, a significant portion of the discourse zeroed in on ETF outflows, with [CNBC](https://www.cnbc.com/2024/03/19/grayscale-ceo-says-gbtc-bitcoin-etf-fees-will-come-down-over-time.html?ref=cms.perception.to), [Financial Times](https://www.ft.com/content/10b65d40-2ae8-468c-ad0e-759e12298251?ref=cms.perception.to) and [Fortune](https://fortune.com/crypto/2024/03/21/bitcoin-etfs-record-outflow-retail-investors/?ref=cms.perception.to) particularly spotlighting the activity around Grayscale's GBTC. What's interesting about this focus is that it's not just about charting bitcoin's price; but it rather reflects the broader effort to *weave Bitcoin into the fabric of mainstream financial products*, which are more familiar to everyday investors who these outlets are catering to. It also highlights the considerable impact that institutional investment strategies and macroeconomic events have on bitcoin's market performance, such as Federal Reserve decisions ([CNBC](https://www.cnbc.com/video/2024/03/21/bitcoin-rebounds-to-67000-fed-rate-cuts-2024-roadmap-crypto-world.html?ref=cms.perception.to), [Barron's](https://www.barrons.com/articles/bitcoin-crypto-prices-today-federal-reserve-a15c8638?ref=cms.perception.to)) and Bitcoin ETF movements. This interplay between *institutional mechanisms and macroeconomic factors* continues to shape the narrative around Bitcoin's place in the financial landscape, which seems to keeping the audience of the financial mainstream press engaged and on the lookout for the next development. * * * ![](https://cms.perception.to/content/images/2024/03/Screenshot-2024-03-23-at-3.14.35-PM.png) ### The Press' Shiny Object Syndrome Continues Switching gears to the oddball stories of the week: *AI tokens* and Ethereum's so-called *Dencun Upgrade.* Does it feel strange to write about these things? Yes. Is it interesting to see how these stories caught wind in the mainstream media's sails? Also yes. [Reuters](https://www.reuters.com/technology/cryptoverse-ai-tokens-outpace-record-breaking-bitcoin-2024-03-19/?ref=cms.perception.to)' **Medha Singh** and **Lisa Pauline Mattackal** wrote that "*AI tokens outpace record-breaking bitcoin*" while **Forbes** contributor **Natalia Karayaneva** [states](https://www.forbes.com/sites/nataliakarayaneva/2024/03/19/what-is-ethereums-dencun-upgrade-and-how-does-it-help/?sh=2a88330b1dd7&ref=cms.perception.to) that "w*hile Bitcoin continues to dominate headlines, Ethereum has been undergoing a quiet revolution of its own*". To put these two stories in the same ring as Bitcoin is not really remarkable other than the fact that they just used Bitcoin's limelight to prop up stories about AI tokens and Ethereum. Sad. > In my opinion piece last week, "[Asleep At The Wheel: The MSM's Fixation With Altcoins,](https://bitcoinperception.com/the-presss-altcoin-obsession-a-curious-case-of-misplaced-focus/?ref=cms.perception.to)" I took a jab at this shiny-object syndrome that's got everyone missing the forest for the trees. > > Give it a read. * * * ### Thoughts To Start The Week > Never in my wildest dreams did I think I would see the Financial Times using kindergarten analogies to teach their readers about how bitcoin mining works. > > We are living in unprecedented times, folks. [pic.twitter.com/yZZnLM5Iz9](https://t.co/yZZnLM5Iz9?ref=cms.perception.to) > > — Fernando Nikolić 🇦🇷 🟠 (@basedlayer) [March 21, 2024](https://twitter.com/basedlayer/status/1770909265781232013?ref_src=twsrc%5Etfw&ref=cms.perception.to)