--- title: "Weekly Media Recap #37" date: 2024-04-08 author: BTCP Staff tags: ["Perception Research"] url: https://perception.to/bitcoin-media-research/weekly-media-recap-37 description: "Bitcoin, as covered in the mainstream media." image: https://cms.perception.to/content/images/2024/04/Blue-White-Gradient-Instagram.png --- # Weekly Media Recap #37 * * * **EOW closing BTC price:** $69,388 **Date range:** April 1 - April 7, 2024 **In this report:** - The $70,000 Barrier - Fed Policies Stir the Pot - The Halving: A Focal Point of Anticipation * * * ## Weekly Snapshot ![](https://cms.perception.to/content/images/2024/04/Pika-Screenshot-Editor--6-.png) *The amount of mainstream media mentions last week. Source: https://bitcoinperception.com/data/* ![](https://cms.perception.to/content/images/2024/04/Pika-Screenshot-Editor--7-.png) *Sentiment analysis across all outlets. Source: https://bitcoinperception.com/data/* ![](https://cms.perception.to/content/images/2024/04/Pika-Screenshot-Editor--8-.png) *Leaderboard of the most published reporters/contributors last week. Source: https://bitcoinperception.com/data/* * * * ## Main Topics of the Week ![](https://cms.perception.to/content/images/2024/04/Screenshot-2024-04-07-at-4.38.43-PM.png) #### The $70,000 Barrier We've [previously covered](https://cms.perception.to/weekly-media-recap-30/) how a price jump (or fall) in the ten thousands always has a psychological effect, and the $70,000 mark is the threshold *du jour* for Bitcoin, drawing significant attention and sparking a variety of analyses. [**Barron's**](https://www.barrons.com/articles/bitcoin-crypto-markets-today-c0935023?ref=cms.perception.to) had a bullish note, stating that the fluctuation around this price level signifies more than just market volatility, but rather a *deeper reassessment* of Bitcoin's value. **Not too shabby.** Meanwhile, [**CNBC**](https://www.cnbc.com/video/2024/04/01/bitcoin-drops-below-70000-kick-off-april-cnbc-crypto-world.html?ref=cms.perception.to) underscored bitcoin's responsiveness to *broader economic indicators* and investor sentiment. More about that up next. * * * ![](https://cms.perception.to/content/images/2024/04/Screenshot-2024-04-07-at-4.59.08-PM.png) #### Fed Policies Stir the Pot These broader economic indicators can be seen as the interplay between Bitcoin, traditional stock markets, and Federal Reserve policies which has been spotlighted by several sources. [**Barron's**](https://www.barrons.com/articles/bitcoin-crypto-markets-today-8dff0d9a?mod=RTA&ref=cms.perception.to) and [**Forbes**](https://www.forbes.com/sites/dereksaul/2024/04/02/dow-falls-400-points-set-for-worst-2-day-stretch-in-a-year/?ref=cms.perception.to) both pointed out the synchronized movements of BTC and the S&P 500, while [**Fortune**](https://fortune.com/crypto/2024/04/02/bitcoin-declines-etfs-outflows-fed-rate-cuts/?ref=cms.perception.to) and [**CNBC**](https://www.cnbc.com/video/2024/04/02/bitcoin-slides-5percent-as-treasury-yields-spike-to-highest-level-since-november-cnbc-crypto-world.html?ref=cms.perception.to) emphasized the impact of ETF outflows and treasury yield spikes, respectively, linking these trends directly to Fed decisions. This narrative is complemented by [**The Independent**](https://www.independent.co.uk/news/wall-street-ap-asian-dow-jones-industrial-average-tokyo-b2522485.html?ref=cms.perception.to), which observed the global market's reaction, indicating a worldwide ripple effect stemming from Fed policy adjustments. What's interesting about these outlets drawing these parallels is that *they're actively doing something* in order to get normies onboarded to bitcoin. If their understanding is directly attributed towards BTC as the superior asset, so be it. All it takes is to open one door - **any door.** * * * ![](https://cms.perception.to/content/images/2024/04/Screenshot-2024-04-07-at-5.11.14-PM.png) #### The Halving: A Focal Point of Anticipation As we approach The Halving, mentions in the mainstream media have surged, with the first week of April witnessing an astonishing 50% of March's entire coverage. > Since the start of 2024, The Halving's mentions have been on a steady rise each month. > > Just the first week of April has hit 50% of March's record-breaking mainstream media coverage. > > Anticipate an even bigger surge in the weeks ahead. [pic.twitter.com/RaGziO9nfE](https://t.co/RaGziO9nfE?ref=cms.perception.to) > > — Bitcoin Perception 🗞️ 📊 (@BTCPerception) [April 6, 2024](https://twitter.com/BTCPerception/status/1776601143730176277?ref_src=twsrc%5Etfw&ref=cms.perception.to) [**CNBC**](https://www.cnbc.com/video/2024/04/01/bitcoin-serves-different-purposes-for-different-people-says-anthony-pompliano.html?ref=cms.perception.to) discussed the diverse purposes Bitcoin serves for different stakeholders, highlighting the strategic preparations by entities like Marathon Digital for the block reward reduction. The otherwise not-so-friendly [Financial Times](https://www.ft.com/content/f00f4382-cd6f-4235-9cd1-bf10a8d603a3?ref=cms.perception.to) seems to get around this concept as well, and chose to actually educate their readers on not only the Halving, but also its relation to the inflows/outflows dynamic of the ETF. Here is the FT's digital finance news editor **Philip Stafford**: ![](https://cms.perception.to/content/images/2024/04/Screenshot-2024-04-06-at-8.47.18-PM.png) [**Bloomberg**](https://www.bloomberg.com/news/articles/2024-04-04/bhutan-to-upgrade-bitcoin-btc-mining-in-himalayas-as-halving-looms?ref=cms.perception.to) shared insights into Bhutan's efforts to upgrade its mining capabilities, while [**Forbes**](https://www.forbes.com/sites/digital-assets/2024/04/02/bitcoin-boom-2024-here-comes-the-halving/?ref=cms.perception.to) projected a significant "Bitcoin Boom" in 2024, spurred by the Halving. So Bhutan is ramping up their mining operations with a massive 500 MW upgrade. Meanwhile, Bloomberg's breaking down the halving and difficulty adjustment for their readers. We're entering a few weeks of interesting media coverage before The Halving takes place. **You are not bullish enough.** * * *